As more of us want to take a step back from busy lives, the music industry has been inspired by the relaxing sounds of the Autonomous Sensory Meridian Response (ASMR).
Gibi, who has more than three million subscribers on her ASMR YouTube channel, was even asked by Billie Eilish’s team to do a sensory cover for her album.
Singers like Zara Larsson also use it to relax after a big show.
ASMR has even found a home on BBC Radio 1, where students across the UK pick up common noises in their bedrooms, kitchens and living rooms and turn them into compelling audio.
Video produced by Lydia Harrison and Emily Wolstencroft