Burger wars? Wendy’s is back in this country after 20 years, ready to take on McDonald’s and Burger King

US fast food chain Wendy’s

plans to return to the UK for the first time in more than 20 years to take on rivals McDonald’s, Burger King and even burger hangouts like Five Guys.

Wendy’s, known for its square burgers, plans to open up to 400 stores across the UK over the next few years to create 12,000 jobs. The first office opens in Reading, Berkshire, in June, followed by Stratford, East London and Oxford.

In contrast, McDonald’s
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has 1,300 stores in the UK and more than 36,000 worldwide.

Read: Wendy’s is taking a break from the chicken sandwich war to bring a cheeseburger to market

Wendy’s, who has already signed a supply contract with Uber’s
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The food delivery service Uber Eats wants to use its UK branches as a springboard for expansion across Europe. It appears to be benefiting from the growth in fast food consumption during the COVID-19 pandemic, which boomed as much of the hospitality industry remained closed during government lockdowns.

“The UK launch will fuel Europe-wide expansion as Wendy’s looks to build on strong growth across the Atlantic, where the brand dethroned Burger King last year to become number 2 in the US hamburger market “He said Abigail Pringle, Wendy’s president and international and chief development officer, in a statement received from multiple media.

Wendy’s was founded in Ohio in 1969 and now has 6,800 stores. The fast food chain left the UK market in 2001, blaming the high operating costs for its departure.

Wendy’s British menu serves up the chain’s classics, including the Baconators breakfast, towering triple-stacked beef burgers, and chocolate frosty desserts. It will also offer more vegetarian options for the British, according to a report in the Sunday Times Newspaper.

Fast food chains are increasingly introducing healthier options to suit consumer tastes. Earlier this year, Burger King owned by Restaurant Brands International
QSR, + 1.12%,
newly designed its brand for the first time in 20 years, including its logo, food packaging and restaurants to reflect improvements such as the elimination of preservatives.

Read: McDonald’s sales in the first quarter beat pre-COVID 2019 levels

Even if the UK market is not growing as fast as expected, Wendy’s will be able to take market share from its competitors by emphasizing quality and service, according to Pringle. This is part of the reason Burger Burger overtook it to become the second largest burger chain in the United States last year

Wendy’s “All beef, no bull” Developed specifically for the UK, the motto is designed to demonstrate its approach to food preparation and delivery, as well as to customers and employees, including a promise not to enter into zero-hour contracts.

Following pressure from workers and unions, McDonald’s announced in April 2017 that it would be offered to all over 120,000 employees Choice between flexible or fixed contracts offers guaranteed minimum hours.

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