JACKSONVILLE, Fla. – The Jaguars turn blue-green.
The team announced on Wednesday that it is switching from black to teal as the main color for the home uniform, which was a huge part of the uniform during the franchise’s success in its early years.
“We heard the fans loud and clear,” said Jimmy Luck, Head Equipment Manager, in a statement. “As the only team in the NFL to wear teal, we know what that color means to our organization, the 904 and our entire fan base. Teal brings back great memories of some of the greatest moments in our franchise. Moving to teal as our primary uniform.” Color allows us to celebrate that story while ushering in a new era in jaguar football. “
According to the team, the Jaguars have a 64-50 record (60-42 in home games) while wearing teal jerseys. This includes a win on their first appearance on Monday night as well as one of the greatest moments in franchise history: the 62-7 playoff win over the Miami Dolphins on January 15, 2000, which turned out to be the last game for Dolphins quarterback Dan Marino and head coach Jimmy Johnson. The Jaguars unofficially announced the color change on Twitter Tuesday by sending out a series of tweets in which the first letter of each tweet was “teal is primary.”
The team then tweeted that Twitter had found out its “cryptic message” and that the team would make Teal the primary color if that tweet received 21,000 retweets. The tweet had 23,000 retweets at 11:30 a.m. ET on Wednesday.
– #DUUUVAL (@Jaguars) February 17, 2021
The color change is part of a rebranding of a franchise that has been among the worst in the league for the past decade. The Jaguars have lost 10 or more games in nine of their last 10 seasons and went 1:15 to the worst franchise in 2020, resulting in general manager Dave Caldwell and head coach Doug Marrone being laid off.
Owner Shad Khan hired former Florida and Ohio State coach Urban Meyer, and the Jaguars have the top pick in the upcoming NFL draft. The team is expected to select Clemson quarterback Trevor Lawrence.