Kelly’s Roast Beef aims to give new communities in the northeast a taste of its hometown with the launch of its franchise opportunity.
Kelly’s expects to open up to six new restaurants in the greater Boston area and other parts of New England, including Natick, Quincy, Worcester and Providence, over the next 24 months. In addition to the traditional stationary locations, Kelly’s also has express locations in shopping centers and at local universities in mind as part of its expansion plans. The ultimate goal is to open and commission a total of 50 locations over the next five years.
“Kelly’s is a well-known brand that people love. People associate it with Boston, much like people associate In-N-Out Burger with California. Customers are passionate about the brand and there are very few franchise opportunities with a history spanning more than 70 years, ”said Neil Newcomb, CEO of Kelly’s Roast Beef Franchising. “We look forward to welcoming new partners who are ready to bring our revolutionary brand into new communities.”
Kelly’s history dates back to 1951 when founders Frank McCarthy and Ray Carey first worked together at Paul Roger House in Revere Beach. The duo decided to do business together and opened a hot dog stand next door while they continued to work in the inn’s restaurant. The roast beef sandwich was made on a whim the night after a wedding was canceled, and the two brought the roast beef from the event to their hot dog stand and served it on a grilled hamburger bun.
Today, a busy place can sell more than 20,000 roast beef sandwiches a month in high season. Kelly estimates that several locations sell a million sandwiches annually. Kelly’s didn’t go towards a commissioner setup. Instead, each location roasts its beef in-house all day to ensure sandwiches can be carved to order as they have been for decades.
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