Fans of shows on Netflix Inc. can now shop online for items based on their favorite programming, direct from the streaming source.
NFLX, + 0.41%
announced on Thursday the launch of Netflix.shop with debut merchandise, including action figures based on the anime series “Yasuke and Eden” and limited clothing and decorative items based on the show “Lupine”, which was designed in collaboration with the Musée du Louvre has been.
Netflix has previously worked with third-party service providers, including Target Corp.
TGT, + 0.04%,
To provide goods.
On the way are articles related to the hit series “Stranger Things” and “The Witcher” as well as items of clothing from the Japanese fashion house BEAMS with the Netflix logo.
Many companies that do not do business in apparel and collectibles are now making merchandise available, another way to reach loyal fans.
launched a line of products along with its most recent BTS food.
Netflix stock is down 9.8% year-to-date, while the benchmark index S&P 500
SPX, + 0.56%
gained 12.9% in the reporting period.