Netflix launches a shop stocked with limited-edition items tied to its shows

Fans of shows on Netflix Inc. can now shop online for items based on their favorite programming, direct from the streaming source.

NFLX, + 0.41%
announced on Thursday the launch of with debut merchandise, including action figures based on the anime series “Yasuke and Eden” and limited clothing and decorative items based on the show “Lupine”, which was designed in collaboration with the Musée du Louvre has been.

Netflix has previously worked with third-party service providers, including Target Corp.
TGT, + 0.04%,
To provide goods.

On the way are articles related to the hit series “Stranger Things” and “The Witcher” as well as items of clothing from the Japanese fashion house BEAMS with the Netflix logo.

Many companies that do not do business in apparel and collectibles are now making merchandise available, another way to reach loyal fans.

See: McDonald’s starts BTS meal cooperation in the USA with goods receipt

Likewise: Cosmetics brand ELF is working with Chipotle on a burrito and guacamole-inspired makeup line

McDonald’s Corp.
MCD, +1.19%
launched a line of products along with its most recent BTS food.

And Chipotle Mexican Grill Inc.
CMG, + 0.28%
has provided clothing and avocado-inspired makeup in collaboration with ELF Beauty Inc.
ELF, -0.07%

Netflix stock is down 9.8% year-to-date, while the benchmark index S&P 500
SPX, + 0.56%
gained 12.9% in the reporting period.

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