The cast of No Time To Die in a promotional photo taken in April 2019 on location in Oracabessa, Jamaica. From left: Lea Seydoux, Ana de Armas, Daniel Craig, Naomie Harris and Lashana Lynch. The film, which was originally scheduled to open in April 2020, has been postponed for the third time due to the pandemic. Leo Hudson / AP hide caption
Leo Hudson / AP
Leo Hudson / AP
Trailers for the latest 007 film No Time To Die have been available on the Internet since then End of 2019. The cinema release has slipped from April 2020 through November to April 2021 MGM says it will slip again now, until October 8, a year and a half after the film’s first scheduled premiere.
The delay is another consequence of the pandemic that has shut down public entertainment venues around the world. The film industry is grappling with the calculation of whether films should be released in a reduced number of cinemas with fewer viewers, put on streaming services or not released at all until life returns to some sort of normalcy.
For studio blockbusters – which can cost hundreds of millions of dollars with marketing costs – deciding when to release them is particularly difficult, and sales strategies are different.
Spectators in their cars drive past stills from the Netflix movie The Trial of the Chicago 7 at its car premiere this October in Pasadena, California. The studios have withheld some films indoors because of the pandemic. Chris Pizzello / Chris Pizzello / Invision / AP Hide caption
Chris Pizzello / Chris Pizzello / Invision / AP
Pixar’s Soul skipped the cinemas entirely and debuted on the Disney Plus subscription streaming service on Christmas Day. The industry newspaper Variety reported This Soul was the top rated streaming show of Christmas week.
Warner Bros. decided to release Wonder Woman in 1984 both in theaters and streaming on HBO Max on Christmas Day.
But the 25th part of the James Bond saga is held for a happier time. So also Dune by Warner Bros., which is now due to be released on October 1st, a week before No Time To Die.
While some theaters have stayed open, hundreds have closed, particularly more than 500 US theaters from Royal cinemasRegal temporarily closed from October 9th. In addition to easing local regulations to contain the spread of the pandemic, the reopening of Regal will depend on when “the studios can get their pipeline back on screen with major releases.” “