Maybe I was wrong that conservatives should refrain from adopting the left’s bullying and boycott tactics. I spoke out against copying progressives these pages last summer As I lamented the rise of Woke Corporation, I documented how many of my favorite companies adopt values that contradict my own. It is becoming increasingly clear, however, that the surge in corporate virtue signaling after George Floyd’s death was not a passing trend but a fundamental change. Maybe it’s time for conservatives to boycott companies that hate us.
Coca-Cola and Delta, two Atlanta-based companies that I have patronized for many years, became progressive boycott targets this month for allegedly failing to do enough to prevent Republicans in the state from passing an absurd electoral security law in violation of civil rights. The companies did not come through well.
In an interview with CNBC on Wednesday, James Quincey, CEO and virtue signaler of Coca-Cola, described the law as “unacceptable” and “a step backwards” but failed to explain why. CNBC presenter Sara Eisen never asked if he feared a conservative backlash. Instead, she urged him to explain why Coca-Cola “did not publicly oppose this beforehand”.
Mr. Quincey’s comments didn’t appease the lively mob on Twitter, and some insisted that Coke had not condemned the legislation early enough or violently enough. Ed Bastian, Delta CEO, appeared to be reading from the Coca-Cola script later that day. His company issued a statement condemning the law, and Mr Bastian said in a memo to employees that the reform was “unacceptable and not in line with Delta’s values”.
Like the editorial team of the journal pointed outThe legislation is in no way a return to Jim Crow, but an honest effort to improve electoral integrity.